Big data is one of the biggest and the most important part of digital marketing. You need to have the right information about your audience, competitors, and external factors to determine the best marketing strategy to adopt. As a result, companies have invested in the best business intelligence tools available. While some of the data systems are hard to use, most companies are facing yet another problem, the inability to use the data collected because of data illiteracy.
The inability to translate the collected data into actionable information is a big challenge and with a small business resource pool for data literate people, your clients the ICBC lawyers Victoria BC will not get the best marketing, unless, you adopt the use of bots. With few data analysts around, you are better off with artificial intelligence, AI.
Currently, there is the advanced natural language generation (advanced NLG), which is a subfield of AI. It comprises of chatbots, the bots that can highlight the important elements of data collected. The bots can identify the most interesting parts of the data too. This is because the advanced bots can identify and access the necessary parts of the data, and tell a story in a personalized and an easy to consume manner. This is particularly important because your audience is currently buying into personalized content.
With content creation on top of every marketer’s agenda, you have to generate and share interesting content which your audience can relate to. AI, through the use of chatbots, make this possible. Note that as the digital marketing climate changes, you have to keep up and personalization, using chatbots is the in-thing (expect to last a long while).
A conversational interface
The main attribute of chatbots is the use of conversational interfaces. Take Alexa, for example; this chatbot can engage in a conversation with you giving you the exact information you need, the way you need it. It is important to realize that the use of advanced NLG for data access and analysis will ensure that the world understands everything about us.
Applications of chatbots
Besides digital marketing, the bots are of great help in business. The bots are useful in the following areas:
Real-time financial analysis
Ever wondered how financial analysts go through the financial information in spreadsheets and CSV files? Without an automated system, it is impossible to get the necessary information out at the right time. The use of advanced NLG gives assurance of accuracy and speed.
Inventory management determines the profitability of the business. You have to track everything, and at the end, you will find yourself with lots of data to deal with. The use of advanced NLG proves effective in the management of inventory because it simplifies reporting.
Call centers management
Managing the significant number of employees in the call centers of big firms is challenging, but the bots help automate activity and performance. This enhances customer satisfaction eventually.
It is important to note that bots are effective and you shouldn’t see them as the enemy. The overall goal of using chatbots is to improve your brand’s awareness and service delivery by interacting with customers on a one-on-one basis and responding immediately with the best response that is helpful to the customer. Chatbots win the hearts of customers.